You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Future.
ANA has found 274 results for you, in 263 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

European reading of TV audiences

Data on TV audiences are required by TV stations, advertisers, and the public. The advent of trans-frontier multi-country TV stations in the past few years had illustrated this on a European basis. The answer to this need was PETAR (Pan-European...

Catalogue: ESOMAR Congress 1989
Author: Thomas Neumann
Company: Procter & Gamble
September 1, 1989
×

Citation

Neumann, T. (1989a, September 01). European reading of TV audiences. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/european-reading-of-tv-audiences


Research papers

Users' working party report on 1989 activities

It is the intention of ESOMAR to increase its value to Research Users. To this end, ESOMAR has created a "Users' Working Party". Since this group and its efforts are in their infancy, it seems advantageous to shortly review the "Background" birth...

Catalogue: ESOMAR Congress 1989
Author: Kenneth J. Alman
September 1, 1989
×

Citation

Alman, K. J. (1989a, September 01). Users' working party report on 1989 activities. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/users-working-party-report-on-1989-activities


Research papers

The third generation of qualitative research

Qualitative research has become not only a tool for determining the elements capable of orienting marketing action, but a good way, thanks to the existence of a read-write memory, of following the evolution of data from one study to the next. Today,...

Catalogue: ESOMAR Congress 1989
Author: Georges Guelfand
September 1, 1989
×

Citation

Guelfand, G. (1989a, September 01). The third generation of qualitative research. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-third-generation-of-qualitative-research


Research papers

Can research agencies meet the requirements of their clients with regard to "Europe 1992"?

During the last year, the "Common Market of Europe 1992" had been the topic which has concerned politicians, managers and many other circles. For those who were meant to be very much interested in this subject, numerous talks, seminars and similar...

Catalogue: ESOMAR Congress 1989
Author: Rudolf Leibiger
Company: GfK
September 1, 1989
×

Citation

Leibiger, R. (1989a, September 01). Can research agencies meet the requirements of their clients with regard to "Europe 1992"?. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/can-research-agencies-meet-the-requirements-of-their-clients-with-regard-to-europe-1992-


Research papers

The market research function in companies in the nineties

Opening speech from Jean-Louis Laborie at the 42nd ESOMAR Congress.

Catalogue: ESOMAR Congress 1989
Author: Jean-Louis Laborie
September 1, 1989
×

Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties


Research papers
×

Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties (French). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties-french-


Research papers

The third generation of qualitative research (French)

Qualitative research has become not only a tool for determining the elements capable of orienting marketing action, but a good way, thanks to the existence of a read-write memory, of following the evolution of data from one study to the next. Today,...

Catalogue: ESOMAR Congress 1989
Author: Georges Guelfand
September 1, 1989
×

Citation

Guelfand, G. (1989a, September 01). The third generation of qualitative research (French). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-third-generation-of-qualitative-research-french-


Research papers

Home shopping in the United States

Shopping in the past 150 years has moved from the town square to main street to the mall and, now, to television and computers. Unlike earlier forms of shopping at home (catalogs, direct mail)j today the process is interactive and almost...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Helen Katz
June 15, 1989
×

Citation

Katz, H. (1989a, June 15). Home shopping in the United States. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/home-shopping-in-the-united-states


Research papers

Overview

It is no news that more people in the United States are living longer than ever before and that they are relatively more vigorous at chronological ages that used to be considered old. This trend toward longer life combined with the social trends to...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Rena Bartos
June 15, 1989
×

Citation

Bartos , R. (1989a, June 15). Overview. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/overview